Design Basics
Humans Are Stupid (and Beautiful)
As human beings, we are inherently somewhat stupid – or perfect, depending on your viewpoint. Our evolution has endowed us with the susceptibility to be suckered by cuteness and beauty; in fact: “Studies show attractive students get more attention and higher evaluations from their teachers, good-looking patients get more personalized care from their doctors, and handsome criminals receive lighter sentences than less attractive convicts.”
Revolutionary Design: 5 Simple Tips for Matching Your Motif to Your Message
Today’s world is undeniably visual. From the constant barrage of television, to food packages, to the website you’re reading right now – all are designed to draw your attention. Our environment is saturated with imagery; there’s almost nowhere in the U.S. where one couldn’t find some sort of manmade imagery, and there are many places where that imagery is all that can be seen.